2024 in Five Trends

How will we dress our wrists this year? Will color still be a hot theme? Which will be the star materials? Is sporty-chic style still the order of the day? We put these questions to some 15 CEOs and executives of brands present in Geneva this April. Their answers reveal the major trends for 2024
Brand of the day
Eterna - Vaughan Big Date
Accuracy, reliability and elegant discretion have been bringing life to Eterna Eterna watches for nearly 160 years.
Boutique of the day
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Reinventing the perpetual calendar - MB&F
The MB&F M.A.D. Gallery opened its first location in 2011, in the heart of Geneva’s old town
Editorial of the week
Game of the week