1950s: “The Longines Circle”

“Science and elegance” constituted the shared values prized by “The Longines Circle”, composed of people partial to luxury, elegance and precision. Longines launched a communication campaign on that theme in 1953.

Olympic Games
Longines, as the official timekeeper for the 1952 Winter Olympic Games in Oslo, Norway, has played a timekeeping role at nearly every Olympic Game, both for the summer and the winter games