EQUIPE - Auto-Inspired Watches

New at Baselworld 2010: Equipe Watches, born in Detroit and inspired by the muscle cars of the 1950s and 1960s created in the Motor City.

WORLDTEMPUS - 3 March 2010

Roberta Naas

Chassis © Equipe

The brand, which will exhibit in Hall 2, booth E14 at Baselworld, features 15 lines in its initial unveiling — each named for some feature of an automobile and designed with that concept in mind. Big Block, Octane, BallJoint, Dash, and Bumper are just a few of the striking hot rods in the line. The collection comprises chronographs and dual time zones or combinations thereof, and is powered by Miyota/Citizen movements.

Rollbar © Equipe

Equipe watches are crafted in 316L surgical grade stainless steel, often heat-treated and sold in a variety of striking case colors. Each watch is water-resistant to 100 meters and has its own VIN serial number. The entire collection ranges from $299 to $599, with the exception of BallJoint, which sells for $999 thanks to the technology involved in the 360-degree fully turned lugs. All watches feature edgy automotive accents such as gaskets and gauges, timing chain designs, piston-shaped pushers and other themed details.

Spring © Equipe