CORUM - Didier Cuche voted 2011 Sportsman of the Year
Sports performance and likeability both played in favor of Neuchâtel skier and Corum ambassador Didier Cuche, who won the 2011 Sportsman of the Year title at the Credit Suisse Sports Awards.
Press release
On December 11th 2011, the Swiss public showed a clear preference for Didier Cuche, who has been partnering Corum since this past summer. The elite skier was awarded the 2011 Sportsman of the Year title at the awards ceremony broadcast live from Zurich, ahead of famous sportsmen such as cross-country skier Dario Cologna and tennis star Roger Federer. A jury composed of elite sportspeople and sports media pre-selected 10 candidates, and the final choice was then made by television viewers.
Didier Cuche was awarded the 2011 Sportsman of the Year title. © Loris von Siebenthal
Corum CEO Antonio Calce commented: “The Swiss people have paid tribute to Didier, their favorite sportsman, an exceptional person and an outstanding skiing champion. Once again, Didier has confirmed his amazing reputation in our country and has been duly recognized by his fellow citizens. I congratulate Didier for this fine reward. Let’s hope that it will bring him the best of luck for his 2012 ski season.”
For the election evening, Didier chose to wear a Ti-Bridge Power Reserve. DR
For the election evening, Didier chose to wear a Ti-Bridge Power Reserve. Clearly moved by his title, he thanked all the voters, his sporting entourage and his family. He also had a word for his partner brand, Corum: “Despite this watch on my wrist, time has stood still! It’s a truly amazing feeling to find oneself the favorite sportsman in the country, and I am truly honored by this title. I am proud of being able to carry the colors of Switzerland, of my region and of its expertise in the skiing world and well beyond our national borders. Corum accompanies me in all my sporting adventures and I am delighted to be able to rely on the support of this watchmaking family.”
Ti-Bridge Power Reserve. © Corum