BAUME & MERCIER - Where your watches keep time with social networks

#wtsihh | For the 2012 edition of the SIHH, the Maison d’Horlogerie makes a real splash, showing the full extent of its involvement through social media.

Press release

Throughout the event, there will be an application on Facebook – a Baume & Mercier virtual SIHH stand – for exploring the collections on display at the show. With just one click, fans can even attend a sneak-preview presentation of new products at two on-site, video-broadcast press conferences.

At the virtual stand, the year’s 1,000 most-active fans will be honored in the Baume & Mercier “hall of fans,” including a rollover profile picture display.
 
Bloggers can keep pace with all the action through a site devoted to feed coverage of topical conversations on Twitter about the show, the brand’s latest news, and the watchmaking world, all found on the web page www.bm.sihh12.com. It’s a tool provided in partnership with Worldtempus, ideal for journalists covering the event, for those attending the show, and for fans who want to follow SIHH news and events in real time.

Mobile version

Last but not least, QR codes placed on the display cases will give onsite visitors access to a web page containing detailed information about the new Linea, Hampton, and Capeland collections. Each can leave his or her contact information, so as to be kept up-to-date on the model release dates by city and price.
Facebook fans can also access these QR codes through the virtual stand on the Baume & Mercier fan page.

Staying connected to tradition, and a tradition of staying connected: That’s the spirit of this celebrated company that has always shaken up watchmaking codes. Whether online or in person, the experts at Baume & Mercier look forward to seeing you in Geneva at the SIHH, January 16-20, 2012, to experience this event in a truly exceptional way. Life is about moments...


A thoroughly connected company

Baume & Mercier broke new ground at the 2010 Salon International de la Haute Horlogerie, making a grand entrance on the social networks. The brand is keen to stay in touch with its public, focusing on maintaining dialogue with internet users, reading their stories, and using their favorite media to satisfy their needs and desires.

Barely two years later, the number of Baume & Mercier Facebook fans has topped 200,000 and the enthusiasm continues unabated. The buzz is completely in line with the watchmaker’s commitment to those fans as it nourishes a genuine bond with its ambassadors around the world. They relate their personal stories and opinions, make suggestions, but, above all, share their anecdotes and experiences of receiving their watches, so often commemorating a special event in their lives, a celebration of being.
The recent craze on web triggered by the launch video for the new Hampton collection leaves no doubt: When it comes to social networks, Baume & Mercier has demonstrated the same exacting standards and creativity that the watchmaker applies to every timepiece.
 
 
Baume & Mercier
Founded in 1830, the Swiss Maison d’Horlogerie Baume & Mercier has had a proud track record of manufacturing watches that consistently embody an ideal of excellence and affordable luxury for everyday living. Today, the brand’s four key collections include the classically feminine Linea for women, the sporty-elegant Capeland for men, the timeless Hampton for both men and women, and the Classima, perfect for all occasions and enhanced with new 2011 additions. The dawn of 2011 marks the start of a new chapter in Baume & Mercier’s history. The brand’s new universe is now represented by Seaside Living in the Hamptons, which corresponds to the genuine values of sharing, authenticity, and relaxed elegance. The Hamptons have inspired Baume & Mercier’s new claim: Life is about moments. Baume & Mercier’s mission is to be the natural companion of life’s celebrated moments, such as a birthday or anniversary, a graduation, a first job, or a family reunion, the kind that warms our hearts in any culture and on every continent.

About Worldtempus
www.worldtempus.com is the international standard for online watch information.
Worldtempus partners with the most prestigious names in watchmaking to present the brands, their news, and their products in English, French, Chinese, and Italian. Worldtempus is the ultimate information source for all watch lovers, laypersons and professionals alike.



More information
www.bm.sihh12.com
www.worldtempus.com
http://www.facebook.com/pages/Worldtempus/58607267805
http://twitter.com/worldtempus
www.facebook.com/BaumeEtMercier
twitter.com/baumeetmercier
http://www.youtube.com/user/baumeetmercier
www.baume-et-mercier.com
http://hampton.baume-et-mercier.com