BAUME ET MERCIER - The Linea collection

The brand unveils the Linea collection, capturing moments for women.

Press release

For the past nearly one hundred years, since wristwatches came into existence, Baume & Mercier Maison d’Horlogerie has catered to women’s needs and wants. Decade after decade, the brand has been a leader in offering graceful styling and cutting-edge allure. Such is the case with the now-iconic women’s Linea collection that was first introduced to the world in 1987. The line, thanks to its sensual femininity and later the addition of the distinctive and innovative interchangeable bracelet system, was a grand success. Now the collection is back in force – embracing both evocative beauty and technical prowess at the same time. Because of its long relationship with women, Baume & Mercier understands the female desire for sophisticated mechanics, and now equips several Linea models with automatic movements and sapphire case backs for the viewing thereof.

The sensual Linea with its interchangeable bracelet system © Baume et Mercier

The newest elegantly curved Linea model features a case reminiscent of the original case, but the watch is wrought with stunning updates and forward-thinking nuances. The 32mm beauty is ergonomically curved and features an integrated case-to-bracelet look that is both sleek and supply comfortable. The ultra feminine timepiece offers hours, minutes and seconds with date indication. The watch is artistically crafted in polished and satin-finished two-tone for chic appeal. Each watch is crafted with the brand’s interchangeable bracelet system and comes with both a two-tone bracelet and an elegant brown satin strap – offering choice and versatility. With the bracelet attached, the watch exudes a harmonious balance and portrays a savvy urban classicism. When paired with the brown satin strap, it is a totally different look that ranges from casual to business and ballroom. Since Baume & Mercier recognizes that every woman loves a little surprise, the watchmakers have designed the interchangeable bracelet system for incredible ease of use – offering multiple looks to match any personal statement. Additionally, the watch is meticulously finished in sun satin with snailed silver color and features an open-worked oscillating weight that is visible through the sapphire case back.

Available: 2012

Technical specifications

LINEA 10073

Collection: Linea
Reference: 10073

Movement: Auto (ETA 2892-A2/ Sellita SW300)

Functions: Date

Case: Round

Diameter: 32 mm

Thickness: 10 mm

Polished / satin-finished two-tone

Sapphire crystal, antiglare treatment

Sapphire crystal case back, fixed with 4 screws