VACHERON CONSTANTIN - Exhibition in New York
The manufacture will unveil The American Heritage of Vacheron Constantin Exhibit, a display of exclusive historical timepieces at the first-ever US boutique on Madison Avenue in New York City.
Press release
The exhibit coincides with an interactive online event, The American Heritage of Vacheron Constantin, launched on August 15th. The exhibit and online event are the intersection of American history with the company’s 256-year history and the rich stories of its American collectors. The exhibit will be open to the public and on display from September 12 through October 30, 2011.
The American Heritage of Vacheron Constantin Exhibit will showcase timepieces never before seen in the United States. Several interesting and rare timepieces have been pulled straight from the Vacheron Constantin museum in Geneva, Switzerland including the original American 1921, the classic driving watch first conceived during the Roaring Twenties. A pocket watch owned by automotive magnate James Ward Packard, repurchased by the maison for $1.8 million at Christie’s June auction, will also be shown.
In addition to the fascinating pieces from the Vacheron Constantin archives, the exhibit will include a number of exquisite timepieces from the personal archives of Vacheron Constantin US collectors. Two unique timepieces that have never before been seen in public will be on display including a timepiece created in 1935 for King Farouk of Egypt. The piece was one of the most complex pocket watches ever produced. Another extraordinary addition to the exhibit includes a stunning 18K yellow gold and enameled open-faced watch from 1910 previously owned by famed railroad tycoon Diamond Jim Brady, a privately owned piece loaned courtesy of Sotheby’s.
James Ward Packard watch. © Vacheron Constantin
The exhibit will be on display at the new Vacheron Constantin boutique located at 729 Madison Avenue – the first boutique in the United States and the brand’s 28th boutique worldwide. The boutique opening is a milestone occasion in Vacheron Constantin’s 180-year history with the American market. The location of the New York boutique is a distinct historic location, housed in a building that is the work of architect William E. Bowbray and built in 1908. Located on the southeast corner of Madison Avenue and 64th Street, the brand solidifies its deep roots with the US in a truly exceptional location.
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