BELL & ROSS - First boutique in Paris

Bell & Ross continues its development strategy with the opening of its first boutique in Paris, the birthplace of the brand.

Press release


After several store openings in 2010 and 2011 (seven stores in Asia and in the Middle East), Bell & Ross continues its development strategy with the opening of its first boutique in Paris, the birthplace of the brand.

The Boutique is located in the Village Royal, in the heart of the Madeleine District. © Bell & Ross

“France is a very dynamic market, with sophisticated and demanding consumers. This much awaited Parisian opening will allow us to offer collectors a broader watch selection in a setting reflecting the brand’s aesthetic principles as well as provide customers individualized service” states Carlos Rosillo, President of Bell & Ross.

The Store is located in the Village Royal, in the heart of the Madeleine District.
The Village Royal is a very refined and prestigious location steeped in history and home to many luxurious brands… a timeless place…

Pure lines and timeless elegance. © Bell & Ross

The Bell & Ross Parisian store reflects the identity and principles that define Bell & Ross watches: pure lines and a timeless elegance.

The boutique’s glossy black windows paired with Wenge wooden panels set the tone, a modern yet intimate atmosphere conducive to relaxation and discovery.

Customers are invited to make themselves comfortable in the leather armchairs so they can discover the entire Bell & Ross collection from its AVIATION, MARINE, and VINTAGE lines to its exceptional BR01 Tourbillon models.

Modern yet intimate atmosphere. © Bell & Ross

In the future Bell & Ross collectors and enthusiasts will also be able to purchase timepieces exclusive to the Paris boutique.

This latest opening is an important strategic step in the Brand’s history and is a testament to the Brand’s continued international development.