LES AMBASSADEURS - New iPad app

Available in French, German, English and Italian, it will delight devotees of Fine Watchmaking with its numerous original functions.

Press release

On June 10th 2011, the Les Ambassadeurs group presents its first free interactive iPad app. Available in French, German, English and Italian, it will delight devotees of Fine Watchmaking with its numerous original functions. 

The app also features a powerful Watchfinder serving to locate the star products from the most prestigious watch brands. © Les Ambassadeurs

 
A Swiss retail specialist in Fine Watchmaking and Haute Joaillerie, Les Ambassadeurs is pursuing its constant quest for excellence in serving its demanding clientele. Its new iPad app round out an already extensive range of services and offers devotees of the finer things in life a wealth of entertaining and informative content anytime, anywhere.
 

L.A Magazine with enriched content plus Watchfinder 

In addition to the latest issues of L.A Magazine, available in French, English, German and Italian, the app also features a powerful Watchfinder serving to locate the star products from the most prestigious watch brands.
 
Readers can thus easily select and review in detail the timepieces that have caught their attention using the search function and a repertoire of their favourites. The models are then stored in the iPad memory between one use of the app and the next. 
 
The app is also interactive, and a link enables users to share standout items, whether texts or watches, simply by sending an e-mail, or by contacting one of Les Ambassadeurs boutiques in order to move on from a virtual to a real-life experience.
 
Over the coming months, the database will be considerably enriched in order to offer a panoramic real-time overview of the most beautiful Fine Watchmaking models available in the famous group’s boutiques.

The new iPad app. © Les Ambassadeurs

 
An iPhone version of the app will also be launched in autumn 2011

Les Ambassadeurs is proud to have carried through this ambitious project in cooperation with the custom publishing company Opus Magnum and to be thereby creating a bridge between the company’s image-related communications goals and its commercial objectives. 
 
The close integration of the product catalogue with the editorial content of L.A Magazine thereby opens up new prospects of swift and measurable return on investment, while safeguarding Les Ambassadeurs group’s corporate communication interests.
 
 
About L.A Magazine 

Published twice yearly by Les Ambassadeurs since 2007, L.A Magazine is entirely devoted to the world of luxury.
 
It features articles by some of the best Swiss and international trade press journalists in order to evoke the world of watchmaking and jewellery as viewed by Les Ambassadeurs. The stars here are not the manufacturers and the watchmakers, but instead the people who wear and bring their masterpieces to life.
 
L.A Magazine reflects the latest trends in watches and jewellery as well as a magnificent sampling of the marvels presented by the leading brands gathered within Les Ambassadeurs.
 
And because luxury is an integral part of living as a whole, L.A Magazine presents original angles on universal time, technical challenges, and the links between watchmaking and many other fields such as art, architecture or design.
 
L.A Magazine is published in French, German, English, Italian, Russian and Chinese. The print run for each issue is 80,000 copies.
 

About Les Ambassadeurs 

Founded in Geneva in 1964, the Les Ambassadeurs group encompasses four boutiques located on the most prestigious shopping streets of Geneva, Zurich, Lugano and St. Moritz. Through a constant quest for excellence and rigorous standards in selecting the pieces it offers, as well as in providing customers with advice and top-rate after-sales service, Les Ambassadeurs has become the historical partner of the best-known brands in the fields of Fine Watchmaking and Haute Joaillerie.
 
As the Leading House of Leading Names, Les Ambassadeurs will thus enable you to discover the collections of: A. Lange & Söhne, Amsterdam Sauer, Audemars Piguet, Bell & Ross, Blancpain, Bovet, Breguet, Breitling, Cartier, Chanel, Diamonds of Excellence, Franck Muller, Girard-Perregaux, Graff, Greubel Forsey, Harry Winston, IWC, Jaquet Droz, Jaeger-LeCoultre, Jaermann & Stübi, Longines, Mattioli, Mikimoto, Panerai, Pasquale Bruni, Pomellato, Roger Dubuis, Schoeffel, Tiffany & Co., Ulysse Nardin, Urwerk, Vacheron Constantin, Vulcain, Wellendorff and Zenith.