CARL f. BUCHERER - Atul Kasbekar at Carl F. Bucherer.

Press Release

Atul Kasbekar at Carl F. Bucherer.
Indian brand ambassador visits the workshops in Ste-Croix and Lengnau.

On 14 June 2010, Atul Kasbekar visited the Carl F. Bucherer Manufacture in Ste-Croix and watch workshops in Lengnau. During his stay, the Indian celebrity photographer and ambassador for Carl F. Bucherer in India gained a deeper personal insight into the highly manual nature of the art of watchmaking and the labor intensive production process of a mechanical wristwatch. 

Atul Kasbekar and Carl F. Bucherer Watchmaker © Carl F. Bucherer

Atul Kasbekar was fascinated as much as by the watchmaker’s work as by his new Patravi EvoTec DayDate, which was presented to him during this occasion by David Vallata, Carl F. Bucherer’s Managing Director Asia Pacific, and Dr Albrecht Haake, Vice President Technologies. Like all the other Watch Manufacture’s representatives, Atul Kasbekar is a perfect embodiment of Carl F. Bucherer’s philosophy. They are all people, who do not follow the trends, but set the standards in their own area through their creativity, energy and great passion. 

Albrecht Haake, Philippe Roehrich, David Vallata, Atul Kasbekar © Carl F. Bucherer

Atul Kasbekar has already implemented numerous campaigns for national and international fashion and luxury brands and represents some of India’s best-known models and Bollywood stars.  

Albrecht Haake, Atul Kasbekar © Carl F. Bucherer

Uninfluenced by the razzamatazz of stardom, he goes his own independent way. His thinking, life and work are imbued with limitless passion, unbridled enthusiasm, the relentless search for aesthetic perfection and his own style. It is these attributes that he also treasures in the Carl F. Bucherer timepieces. 

About Carl F. Bucherer 

Carl F. Bucherer, registered as Bucherer Montres S.A., is an independent company with over 90 years competency in the production of luxury watches. The Manufacture brand stands for uncompromising quality and esthetical products with stylish design. It combines the finest watchmaking craftsmanship with the highest jewelry competency. The name recognizes the pioneering achievements of the company’s founder of the same name, Carl Friedrich Bucherer.

The Carl F. Bucherer brand was launched in 2001, with the objective of giving more strategic emphasis to its manufacturing expertise, which had already been successfully demonstrated since 1919. As the only watch brand located in Central Switzerland, Carl F. Bucherer produces and markets exclusive ladies and gents watches, thereby building the second arm of the Bucherer Group. 

Today, the Bucherer Group is managed by the owner-family’s third generation in the person of Jörg G. Bucherer. It took the Carl F. Bucherer team only a short time to develop an effective distribution network and create international consumer awareness for the brand. Carl F. Bucherer strengthened its market position as a progressive watch manufacturer in the premium segment with its own workshop for the development, research and production of manufacture movements, Carl F. Bucherer Technologies SA in Ste-Croix, and with the launch of its manufacture movement CFB A1000.