History

TechnoMarine was founded by entrepreneur Franck Dubarry in 1997, in the French resort St. Tropez. The brand reflected the hedonistic tendencies of its birthplace with an array of bright and flashy styles and quickly became a favorite of international jetsetters and celebrities. Cruise has been the iconic pillar of the brand since the collection first splashed onto the scene. In 1999, TechnoMarine became the first brand to put a diamond bezel on a diving chronograph and, in 2004, was the first to introduce color ceramic watches.

In late 2009, TechnoMarine entered a new era of creativity by re-focusing and re-energizing the brand. The brand is poised to once again make waves in the watch industry.