History

2010 LES AMBASSADEURS HAVE BIG IDEAS
The Geneva and Lugano boutiques are moving. While remaining on the prestigious Rue du Rhône and Via Nassa, they are moving to larger premises and look forward to welcoming you to their new, highly contemporary architectural concept. Switzerland’s best architects and artisans have worked hard to create display cases for you that are worthy of the jewels they house.

Boutique in Geneva. © Les Ambassadeurs

2009 A LITTLE SISTER IN GENEVA
Panerai, has mandated its long-term partner, LES AMBASSADEURS, with the management of its first boutique in Geneva. This vote of confidence has naturally considerably strengthened existing ties between the two companies.

2008 CREATION OF ESPACE CONNAISSEUR
LES AMBASSADEURS had been thinking about it for a long time: creating a uniquely desirable space for meetings and exchanges for lovers of Fine Watchmaking.

In 2008, Geneva’s ESPACE CONNAISSEUR was inaugurated. This intimate location with its luxurious décor provides a haven for watch lovers to get together and share their passion, while being introduced to a fantastic collection of rare items from the most prestigious Fine Watchmaking workshops.

2007 BIRTH OF L.A MAGAZINE
LES AMBASSADEURS launch the first issue of the L.A Magazine. Entirely dedicated to the world of luxury, this biannual magazine features contributions by the finest representatives of the Swiss and international trade press.

1995 THE DOORS OF EXCELLENCE
LES AMBASSADEURS sport a new visual identity based on the theme of doors, which symbolise entering the world of each of the brands in its range. This brand-new image soon acquires international recognition.

1983 LUGANO, VIA NASSA
Lugano joins the circle of the House’s celebrated addresses. Nestled in a romantic arcade between the lake and the old town, the new boutique brings LES AMBASSADEURS’ very own standards of luxury and warmth to Ticino.

1979 ST. MORITZ, PALACE HOTEL GALLERY
St. Moritz becomes the next location to host LES AMBASSADEURS in the gallery of the famous Badrutt’s Palace hotel. The most beautiful watch and jewellery creations can be viewed in a precious setting in the prestigious resort.

1971 ZURICH, BAHNHOFSTRASSE
Following the success of its Geneva boutique, LES AMBASSADEURS opens a second boutique in Zurich, in a brand-new building. Designed to be a concept store, the space is entirely devoted to luxury and to the comfort of its visitors.

1964 GENEVA, RUE DU RHÔNE
Geneva welcomes LES AMBASSADEURS’ first boutique in the middle of its most prestigious street. Spacious, well-lit, and decidedly avant-garde, the shop is the location of choice for the greatest watch and jewellery brands.