History and Philosophy

HYSEK Brand is celebrating its 10th Anniversary this year: Since its origin, the brand has imposed its “Avant-gardiste“vision within the Watch industry, an atypical style which heckles, dares the difference and creates a unique identity of the products.

HYSEK is today one of the greater designer brand of the watch industry. The brand is recognized for its creativity and its unique and exclusive typology. The strong personality and singularity of its lines contributed to enrich the traditional sector of the swiss watch industry.

KILADA, historical model created in 1997

The HYSEK concept is characterized by very creative lines, with singular and distinctive cases in which details care confers a unique and recognizable harmony to the product. Proper elements of the HYSEK identity such as the dial displaying the numbers 1-5-7-11, but also the fold-over buckle, exclusive design of the brand in a perfect continuity of the case.

Over the last three years, HYSEK offer has been upgraded in a very significant way, positioning the brand in the high-end and luxury watch field. The brand conducted a product oriented strategy with technically enhanced movements: From now HYSEK dedicates his main collection to complication timepieces thanks to enriched and sophisticated mechanical execution valued by cases of exception such as SYMPHONY (Minute Repeater Westminster Tourbillon). HYSEK finally confirmed its legitimacy as a key player in the field of Haute Horlogerie thanks to the creation of its own manufacture.

Today, the brand offers 7 watch lines with strong identity and recognizable style which distinguish themselves by a minimalist and refine style, harmonious shapes and volumes as well as an extreme search of the details. Moreover a very particular care is carried out concerning the finition and the quality of the watches.

HYSEK has an architectural vision of the watch; its philosophy is to create very technical objects which seduce connoisseurs and people eager to differentiate themselves.