Laurence Graff

 
Laurence Graff, “The King of Diamonds”

For more than 30 years the name Graff has been synonymous with the most fabulous jewels in the world. The world’s rarest and most historic diamonds are Laurence Graff’s passion. Their mystery, history and future continue to enchant this entrepreneur whose life has been nothing short of extraordinary. “Diamonds are my passion. I was born to be amongst diamonds.”

It has been said that more important gem quality diamonds, such as The Hope of Africa, The Star of America and The Lesotho Promise, have passed through his hands than any other dealer. Sourcing significant rough diamonds from the mines is the initial step in creating an exquisite final piece of jewellery. The cutting, polishing and setting of the stones are done in house at various Graff locations worldwide.

Laurence Graff symbolises the global brand he has created with over 30 stores worldwide in some of the most prestigious cities including London, New York, Geneva, Las Vegas, Dubai, Moscow, Hong Kong, Tokyo and Monte Carlo among many others, with new stores opening in Shanghai and St. Petersburg later this year.