CEO: Laurent and Julien Lecamp

Laurent and Julien are driven by the spirits of inventiveness and competitiveness, as well as the constant search for quality. Through their joint efforts and knowledge, they have given life to Cyrus.

Their unity and strength originate from their close family ties. They are double cousins; their fathers are brothers and their mothers are twins. They have been working on their ever accompanying project non-stop for several years.

During the course of their studies, it seemed that their paths might separate for good. Laurent graduated at a business school in France while Julien became an architect and dreamed of realizing his plan of constructing a tower in Dubai.

Their professional experience has contributed greatly to the joint project while their abilities and knowledge complement each other, thanks to their distinctive characters. Being part of the international life has enriched their knowledge of people, their desires and needs.

Julien and  Laurent Lecamp. © Cyrus

As an architect, Julien has undertaken the design and development of products. He is the person responsible for 3D animations as well as the complete graphic image of the trademark. In close cooperation with Laurent, Julien, the architect and engineer, is responsible for the design, materials, and new trends.

Laurent has been marketing and selling watch-making products in more than 60 countries for several years, and can therefore take advantage of his excellent knowledge of different markets and their requirements.

Field work has provided him with even more benefits. He is a professor in the field of luxury products at business schools in France (EDHEC, SKEMA), and the University of Geneva (UNIGE). His global and integrated vision of the luxury product trade has guided him in taking over the company management. He also designed the marketing strategy and introduced the application of marketing and commercial tools.

Even though some people believe they like to play with ideas and turn things upside down, Julien and Laurent have decided to combine their knowledge in the realization of a watch-making project. This is how they began conquering wrists around the world.

A Swiss investor, a visionary, who wishes to remain anonymous, has provided exceptional help to Cyrus. Without hesitation, the patron has shown confidence in the young cousins and decided to actively participate in the development and shaping the focus of the trademark.

The headquarters of Cyrus Watches are located in Versoix, in the State of Geneva. The production and the after-sales service department are located in Le Locle, along with the research and development centre.