Philosophy
Antoine Preziuso’s philosophy is based on the three main values of independence and creativity, with passion as the driving force behind them.
These are the three values that explain the whole structure of the company, as well as its strategic choices.
A longstanding commitment to self-financing gives Antoine Preziuso complete freedom in creative and commercial terms. The range can be diversified in an entirely unrestricted manner, including through daring to explore innovative technical and aesthetic solutions and using rare materials such as meteorite.
In the same way, the brand’s resolutely high-end enables it to maintain limited production and thus absolute control over quality, both as it relates to the watches themselves and to relationships with clients. The latter therefore benefit from a totally personalised service, offered by one set of passionately enthusiastic individuals to another.
Finally, the structure of a company such as Antoine Preziuso Genève, composed of a small team of highly qualified professionals, ensures extremely fast reaction times in terms of delivery and after-sales service.
It is by building on these assets and these qualities that Antoine Preziuso Genève envisages the future diversification of its collection, in order to meet demand from the various markets; as well as a medium-term increase in the point-of-sale network. This expansion will be based on the current model of a limited number of well-established stores on all five continents.
The Antoine Preziuso’s philosophy is based on the family concept
It runs in the family…
Admirably living up to their Italian name which means “precious”, four members and two generations of the Geneva-based Antoine Preziuso clan – Antoine himself, his wife May, son Florian and daughter Laura – each make an inestimably valuable contribution to the art of keeping and embellishing time.
The Preziuso family. DR
Promoting well-being and fostering growth
Throughout his career to date, Antoine has been able to count upon the unstinting support of his wife May. and gives him the all-important time and space in which to exercise his creativity.
An unmistakable family likeness
Florian Preziuso. DR
Antoine and May are naturally delighted that both their son and daughter should have inherited the blend of technical expertise, Swiss exactitude and Italian-inspired aesthetic awareness that have become the trademark of Antoine Preziuso creations. The fact that Florian and Laura should also freely decide to make their personal contribution to the success of the family business, each in their own specific way, Florian as a Watchmaker and Laura in the Jewellery creations.
Laura Preziuso. DR